iamamiwhoami is the audiovisual project that has surprised, delighted and intrigued in equal measure with their releases and installations for over a decade. in the project’s origin, speculation was rife as to who the artist in question might be, whilst the videos generated millions of hits and created a huge online following. over time, the singer was discovered to be artist, writer and producer ionnalee in collaboration with writer and music producer Claes Björklund and cinematographer John Strandh. The project had their international break through in 2010 and has since built a steady and constantly growing fanbase following their series of music videos and singles.

iamamiwhoami has won a Swedish Grammy award for ‘Innovator of the Year’, with nominations for two MTV O Music Awards and winning the ‘Digital Genius Award’. to date, their videos have accumulated more than a 100 million views and the music more than a 100 million streams.